Author Archives: Matthew Gilder

Do you stand out from the IFA crowd?

In the course of speaking to IFAs, I quite frequently hear the phrase, “we’re different from other IFAs”.  That in itself is not surprising; we’re all different of course, but for your website and your firm, the important factor is … Continue reading

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First impressions count – the importance of your homepage

How often have we been told that “first impressions count”?  Too many probably, but it doesn’t make it any less valid.  For many of your prospective new clients, the home page of your website will be the first impression they … Continue reading

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Time for Testimonials

Here’s a common-enough scenario I’m sure most of us have experienced: you go to Amazon.co.uk to make an online purchase, perhaps a book or a camera or any one of millions of other items. You read the product info and … Continue reading

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Website Content for Financial Advisers: Time for a Change?

We get several calls a year from IFAs who have websites that we have no involvement with, but who would like us to take over the running of their site.  For copyright and technical reasons we always decline these requests, … Continue reading

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To Blog or Not to Blog: an Alternative Suggestion…

Although some IFAs have launched themselves enthusiastically and successfully into the blogosphere in the last couple of years, they are still very much in the minority. Of course, quite a few IFAs do not want a blog, indeed don’t even … Continue reading

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Easy to Contact?

We have all felt the frustration and annoyance at not being able to find what we are searching for on a website.  Have you ever got stuck trying to find the phone number of a budget airline, or the name … Continue reading

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The Speed of Change

The technological advances and changes of fashion in IT, mobile telecommunications, the internet and social media in just half a dozen years have been remarkable. Charlie Brooker wrote in The Guardian recently, “If your home is anything like mine, it … Continue reading

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